Thursday, March 3, 2011

Music to drink by? Hey, whatever it takes...

Image courtesy of Colleen Coppenhall
Sound designer and composer Shaun Michau created something phenomenal in its deceptive simplicity for Grolsch at Design Indaba 2011, which recently wrapped up at Cape Town’s CTICC (if you weren’t there, where the hell were you?). To create his unique melody, the man experimented with 200 bottles filled with water at different levels. This led to the discovery of seven distinctive notes in each Grolsch bottle which were ingeniously used to create a melody specially composed for the brand. The feature was built into Grolsch’s innovative 360-degree bar, where visitors were treated to a musical performance while sipping on an ice-cold Swingtop.

* Source: Grolsch

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